Trends

The first thing that strikes one when venturing out shopping among the main streets of the fashion capitals is that standardization which annuls almost every difference between Milan and Rome, Florence or Paris...
In the frenzy of our time it is nice to think of those moments in which going regularly to a shop is not just for spending. The pleasure of meeting...
There is pleasure in something new, but there is something that can be even greater – it has to do with reconditioning....
The painter, Hopper, well knew that there are unattainable details. Sensations like the light, the warmth, and that extraordinary corner so dear to us for the everyday life, can often only be imagined...
We have robbed Simone de Beauvoir of one of her most famous phrases, to become – we don't know how involuntary – a foundation of feminine elegance in all time....
If style is also a message of identity, there's nothing better than to live it in harmony in the space that Principe has dedicated...
In order to not be overwhelmed by the dominating concept of “store”, often mono-thematic and depersonalized, one needs to remember each time the creative and propositive passion of the classical shop...
It's the moment for store window displays and therefor how can one not notice - in a time in which these become an extension of advertisement - those which still claim themselves as a meeting point between these two worlds...
A daily routine made up of knowledgeable gestures. The most ancient shaving soap, whose roots...
If it did not already exist – it would have to be invented. The shirt is without a doubt the most worn piece of clothing for man but above all for elegant men...
An accessory which the culture of dressing men has tried to forget,. however, men pajamas are more “in” than ever...
Whoever regularly uses them, can never stop speaking well of them. Yes, because to wear boxers is a way of life to the philosophical and spiritual extent....
One of the most tormenting discussion among tailors of the past has been:“ “To dress, not to cover”.This has allowed us to understand that dressing oneself is a real true...
Cuddle your skin with flowers, grains and fruit. See to it that your small ceremony of wellness never does without...
Among the thousand inventions of the Chinese dynasties, the most beloved in the field of fashion and elegance is Silk. Nothing likethe art of silk...
Jokingly defined as the front backbone of a man, the tie has a fascinating history.All over the world 600 million men regularly...
Principe di Firenze would like to thank you once again for having shared this experience with us. You have given us the possibility of...
To shave - to shave is one of those moments that unites all men and the ideal moment is in the morning, when the muscles of the face are...