Man is what he wears

If style is also a message of identity, there's nothing better than to live it in harmony in the space that Principe has dedicated.

Whether that space is in the historical internal tailor shop (where rare tailor made clothing is produced) or in the most refined choice of accessories, in the vast collection of shirts or in the smallest details – Principe man lives the unique experience of dressing oneself (and not covering oneself) from head to foot.

A space, dedicated to men, where it's easy to let free the fantasy and inventiveness. Whether it is in the choice of a fragrant shaving cream, or that pair of shoes with which you could go around the world, that pair of cuff links incomparable for their attractiveness and simplicity, or that tie which – as we well know – makes up the second backbone of a man in society.

At the same time the man, as in the game of mirrors, arrives at the fullness of his confidence in a space of contemporaneity in which classical elegance, sporty look and the casual blazer live together as good friends.